I know I'm about a decade late to the conversation, but the Susan G Komen Breast Cancer Foundation's mission is to save lives. The best way to do this in relation to breast cancer is with early detection. Breast exams are crucial for early detection of breast cancer and therefore allow for the highest chance of survival and the lowest cost for treatment. Lower cost of treatment means SGK can help more people. Planned Parenthood is the leading provider of free breast exams for low income individuals (men can get breast cancer, too) who can't afford the cost. Susan G. Komen donates to PP to save lives.