Mr. Young, thanks for your response! I "cold called" the Bible Baptist Bookstore earlier this week, and unfortunately after speaking with three different people was told straight up that they weren't comfortable giving out that kind of information and data over the phone. They seemed pretty wary of "outsiders," which I understand. If I could just find one or two sources with numbers about Ruckman's readership, or subscriber numbers, etc. in a given year, it would help a ton. Any other suggestions?